SLEYSLA .. SAUDI ARTISANAT FASHION EVENT IN DUBAI FOR THE FIRST TIME

SLEYSLA TO FEATURE ITS EXQUISITE HERITAGE PIECES DURING THE FASHION MIDDLE EAST EXHIBITION IN DUBAI – EVENT STRATEGIC PARTNER ALWALEED BIN TALAL FOUNDATION
 
 
 
For the first time a unique Saudi Fashion show by Sleysla will be held in Dubai during the Fashion Middle East Exhibition Dubai; event strategic partner is AlWaleed bin Talal Foundation.   The event will be held at the Sheikh Saeed Hall – Number #1 in the Dubai World Trade Center from the 27th till the 29th of March 2014 (Thursday till Saturday).   
 
On Thursday March 27th during the Fashion Middle East Exhibition – Dubai … Sleysla will be hosting a unique fashion show featuring its latest collections merging the traditional Saudi dress within a modern flair and the show will also witness the launch of the newest Sleysla’s Bag collection.  Sleysla will also be featuring its fashion and home accessory collection during the Fashion Middle East Exhibition during the three day event at the exhibition arena daily from 1 till 10 pm. 
 
The Sleysla Center is a return to the rich heritage of the Kingdom and a celebration of the intricate handicrafts and artistic pieces of the rich culture of the Kingdom of Saudi Arabia.  “Sleysla” is a shortened version of “Sleysla”, a type of stitching used in several of the Kingdom’s regions.  Established by the AlFaisalya Women’s Welfare Society, Sleysla aims to bring about and enhance the Saudi heritage and culture by supporting local handcraft industry made by Saudi women. 
 
Sleysla products utilize intricate techniques in their product development such as embroidery, sewing, and ceramics, weaving and painting to create varied and warm pieces of art. Items like hand-painted Quran stands, brocaded Quran covers, dolls, and even woven handbags are hand-made using different techniques, including palm-fiber weaving a popular handicraft natural resource of the Kingdom.  Using local raw materials and providing training in different artisanal crafts, Sleysla helps women develop their artistic skills and opening job opportunities for them to help supplement their family income and be part of the development and growth supporting local Saudi art traditions.
 

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